16 Jul 5 Key Elements of an Engaging Property Website
If your commercial property has available space to rent now or in the future, the digital presence is inevitable in order to be remarkable on the market. Here are the 5 key elements of your online presence and property website, given by Bence Fedor Brand Manager & UI/UX Designer at Online Real Assets.
1. How to engage visitors? Engaging Visuals / Videos
If you want to impress your visitors you should show off your building right on the top of your property website with a large image/video. You can also add some catchy slogan or details, like GLA or the location of the building.
A video / 3D visualization is an even better way to impress visitors and provide an immersive experience. But be aware to have several visuals in your repository. For instance, you might have an amazing video of your building, but you might not be able to use it as background, only on desktop devices. Mobile browsers block these type of videos in order to save data for the user.
2. How to catch the attention of visitors? Use interactive Infographic
The goal here is to avoid using plain text as much as possible. Key details can be easily highlighted via an interactive infographic using various icons and it will structure the information, making much better and easier to understand.
3. What about the location, location, location? Highlight the neighborhood
Your location is much more than an address. Why don’t show your visitors all the surroundings, public transport, restaurants, bars, fitness centers nearby, so they can fully project themselves into your property? Usually, we create a large graphic to highlight the surroundings of the buildings of our clients.
A simple Google Maps integration is getting pretty standard across property websites, and in most cases, it doesn’t look very good, that’s why we decided to add this extra to our designs.
4. What about Technical details and floor plans?
Especially in the case of commercial properties, besides being visually attractive, you have to provide the visitor with every key information he or she might be interested in. An interactive floor plan browser with high-quality images and animations (or even better a 3D visualization) with the all the necessary technical details on the side is usually the best way to achieve this purpose in our experience.
5. What is the ROI of a property website? NO ROI without CTA
The call-to-action or CTA part is the most important section of all websites. This is the point where you have the option to convert the visitor to an actual lead. There are many forms of CTAs, from a simple contact form to an interactive calendar to book a visit (used especially by co-working / shared offices).
The most important thing here is to be clear and to step out a bit from the standard flow of the website. The subject of optimizing a site for the most conversions is a very complex topic, but for property websites, the most important thing is to provide the visitor with a clear CTA. Don’t be afraid to use unusual solutions, this is what will make your brand memorable.
Brand Manager & UI/UX Designer