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The introduction of Artificial Intelligence has brought with it enormous benefits to many industries. The technology has had an impact far beyond what its developers had first conceived in the mid-1990s. No wonder AI is lauded as the face of tomorrow around the world, and...

There is so much potential these days in the B2B space to expand one’s client base and reap new profits. A strong online presence is key. Successful digital marketing requires tried and true strategies as well as some innovative thinking. When it comes to B2B companies, the challenges...

The honeymoon is over, Google is making sweeping changes to its Maps API products. And by sweeping, we mean shocking. Here is what's happening: The 18 individual APIs Google Maps currently offers are being consolidated into three broad segments – Maps, Routes, and Places. But, you...

Real estate is a competitive business. You want to be up to date on the latest tools and tactics. Right now the focus of the industry is on chatbots and how they can help market properties to the public. It is the latest innovation that...

The big question for social media users is not just what content to post, but when to do it for best viewership and response. As in most things in life, timing is everything. The experts say that there are all kinds of rule for using...

We all know that whether it is a product or a service, people usually “Google it” before they buy it. Therefore your business needs to get along with Uncle Google if you want to grow your network through online opportunities. Search Engine Optimization or SEO is...

Today it is important to implement content-driven marketing into your digital marketing strategy since it is the key for companies who are willing to increase lead and sales conversation rates. But what does this buzzword really means for companies, and how it should be done...

Successful marketers need to deliver the right messaging for the right moment. Better creatives improve ad relevance and drive more qualified clicks from your text ads. In this guide, you’ll learn how to create compelling ads as people search on Google.com. 1. Take advantage of expanded text...

Transparency and communication with your site visitors are key elements of the GDPR. As part of the new regulation, you must let your site visitors know how you collect, store, and use their data, in a clear and transparent way. In addition, you must comply...