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Remarketing on Google: How does it work?

Coming across an advertisement of a website you have already visited is common nowadays. This is a proven technique: remarketing (or retargeting). It promises you, among others to improve targeting, clickthrough rate, conversion rates, and many others.

By presenting your display remarketing banner ads to visitors even as they browse other parts of the web, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you.

Most of your customers will come back to your site several times during their purchase process before making up their mind. And it’s up to the marketer to make sure the user remembers your business during their cooling off period. Google has (again) thought of everything by setting up remarketing.