09 Sep When should you post on LinkedIn, Facebook or Instagram?
The big question for social media users is not just what content to post, but when to do it for best viewership and response. As in most things in life, timing is everything. The experts say that there are all kinds of rule for using Facebook, Twitter, Instagram, Pinterest, LinkedIn and the like. They even have suggested timetables to control frequency and maximum visibility.
Because social media is the key purveyor of advertising and personal content these days, it pays to know how to amplify your brand—whether it is a product, service, or just you! You should never plunk a message down willy nilly with no forethought or plan.
But there is no perfect system after all. There is just consistency, regularity, and savy. You must know when your followers and visitors are awake and surfing the net—in other words, when they are most likely to check their social media accounts. It depends where you live, the particular channel you are using, and the type of content you are posting. Each target audience has its own habits.
Time Zones Matter : Read the data and learn the ropes. There are a lot of studies on timing and basic guidelines. If you want to go global, the rules are different as you will have to adhere to specific time zones.
LinkedIn : Because this is a professional platform, you can assume that heaviest usage falls during weekday working hours. Because it is not the most popular star in the social media pantheon, you had better make your content engaging and brief. The rules here call for midweek posting during rush hour. You can assume a higher clickthrough rate during this time as well as noon.
Marketing gurus advise to create a schedule that includes alternating posting times for maximum reach. Of course, you always start by knowing your target audience.
Instagram : Even if you market on all platforms, not all social media users are the same. For example, Instagram draws a unique breed that enjoys photos more than text. Mobile users are plentiful; in fact, half of them in the U.S. are daily visitors—most likely after work. This means the best time to post pix and videos is at night. Statistics say Monday and Thursday are hot for some reason. Don’t argue with the data! It speaks the truth. Stay away from late afternoon and concentrate on early hours during or after the morning commute.
Facebook : Facebook is widely popular with advertisers, if you stick with the recommendations, you will get better results. Try Wednesday at 3:00pm at first before moving on to Thursday and Friday afternoon. Late day seems to be the ticket for both marketing and socialising. We guess people are too busy on weekends in the early morning or late evening to bother with their friends. (Lindsay Kolovich)