Consumer behavior has changed, however, most real estate professionals have not. Most real estate agencies use the same marketing and sales processes. This means if you’re using the same processes as your competitors, you’re not differentiating enough to stand out. Your processes could also be inefficient.
For example, do most of your leads come from “squeezing” visitors who want to search your MLS? If so, you’re treating each “lead” equally by calling, emailing and texting over and over, hoping to get them on the phone. How do you think that makes your prospects feel? Much of the time, you’re competitors are hounding them as well, with the same tactics. Why would they want to talk to you?
Let’s face it, consumers prefer to research themselves. They only want to talk to you when they’re ready. Since this is often the case, shouldn’t you change your marketing and sales processes?
We create marketing funnels that nurture your prospects, qualify leads and notify you of the people who actually WANT your help. Wouldn’t you rather focus your time talking to qualified leads, instead of playing the “numbers game?”