05 Mar Top 5 Creative Community Engagement Strategies
Most Community Managers wear multiple hats, performing administrative and customization tasks in addition to their primary tasks to implement community management tactics at their companies — to build authentic relationships among their external audience (customers) and their internal audience (employees, vendors, partners). Community management is the practice of building and managing an insight community, and it goes beyond the skills required to run an ad hoc research project. It is a discipline in its own right, distinct from both ‘market research’ and ‘project management’. There are many ways to deepen the relationship with your community members. Just take a look at some of the tips we’ve compiled.
Build member personas
Building personas helps to reveal deep insight into your customers since you can dig into their answers and follow up with the goals, values, and pain points. Remember, most of your community members differ from each other. Equally, by segmenting your community members, you can encourage them to get more involved. Learn more about how to create a persona in this article.
The onboarding process is not one to set and forget
The onboarding process your business follows determines the state of your customer relationships. It impacts loyalty, referrals, customer lifetime value, and satisfaction. New members must be at the center of this iterative process. You may be thinking about conversion and retention, but remember, the relationship is what it’s all about. Engage members as soon as they join, continue learning about your audience, what they want from you, and what made them join your community — this will also help you learn about new ways to interact with them.
In-person activities have proven to build loyalty and trust between you and your members. It also shows your members how much you value their time and commitment — remember, some of your community members are most likely also some of your most invested, supportive, and loyal fans, followers, and customers already.
Online survey tools help you gather feedback more easily than in-person surveys. You can send out your survey when their experience is still fresh to motivate them to participate. Since they can be answered anonymously, you’re more likely to get honest feedback from your community. You can quickly understand what your community members are thinking. Analyze the feedback and turn it into actionable insights.
Online analytical platforms
Use advanced tools to get a deeper understanding of your community members so you can deliver better experiences.Spaceflow offers an in-app analytics dashboard, that will help you to acknowledge if your community needs help with any of the stages mentioned above.